Archive for June 3rd, 2010

Life’s Better Outside Experience, 1

Thursday, June 3rd, 2010

This is Passport to Texas

The economic bust of 2008 sidelined Texas Parks and Wildlife Expo, but not its outreach mission: to connect unengaged Texans—especially urban Texans—with the outdoors.

15—We needed to continue our outreach effort. And this was an opportunity to get outside of Central Texas. The only gripe against Expo ever was—it was only in Central Texas. And we’re taking a small version of Expo on the road.

Trey Hamlett is Outreach Events Coordinator for Parks and Wildlife. They’ve named this movable mini-expo, the Life’s Better Outside Experience.

16—We have a shooting sport at each one of these events that’s typically archery. Rock climbing, fishing activities, we do a wildlife CSI, which is critter scene investigation. Outdoor family is involved. The events take on the flavor of the region of the state they’re in.

The Life’s Better Outside Experience partners with established events statewide.

25—We’ve got a fairly strict criteria; they have to be family events; it can’t be a first-time even;, it has to have a history where they can give us information on attendance, demographics, that sort of thing. They also have to have an attendance of at least 5,000 visitors a day so we get the most bang for our buck and the opportunity to talk to a lot of Texans. And then geographic importance, and where it fits into our schedule as well.

There’s more information on the Life’s Better Outside Experience on the Texas parks and Wildlife Website.

That’s our show… For Texas Parks and Wildlife…I’m Cecilia Nasti.