VALUE OF MONARCHS: A Monarch butterfly is more than just a pretty face; we explain ahead on Passport to Texas. This is Passport to Texas The gorgeous monarch butterfly is on the decline; efforts are afoot to conserve them. Yet, they're not great pollinators, or a significant food source for other critters, so is being pretty reason enough to keep them around? 11 -- I think it's important not to deemphasize how important this is. If you're ever out on a Texas river in the fall, and you have hundreds or thousands of monarchs coming through - that's a fabulous natural phenomenon. Ben Hutchins makes a good point. He is Texas Parks and Wildlife's invertebrate biologist, and says the insects have a practical value in Mexico where they overwinter. 06 -- Overwintering monarchs are a really important source of economic income as tourists come from around the world to see them. Conserving monarchs also benefits other Texas species. 30 -- Monarch conservation, benefits a whole suite of other species. So, for example, if you're managing a landscape to benefit monarchs, you're also going to be benefitting many other pollinators. They also benefit a host of larger species. For example, if you're managing habitat - keeping it open as a prairie or savannah - that's going to be benefitting upland bird species like quail; so there's really an economic incentive of for being conscious of monarchs when we're managing landscapes. Tomorrow: a new citizen science project to help monarchs. Funding provided in part by Ram Trucks. Guts. Glory. Ram For Texas Parks and Wildlife ... I'm Cecilia Nasti. Total sound bite time: 0:47.0 Maximum Script time: 0:38.0 Suggested show time: 85.0 = 1:25