TPW MAGAZINE APP: The evolution of an outdoor magazine. 
[04 " ... even better content."] ahead on Passport to Texas. 

This is Passport to Texas

In the midst of World War II, Texas Game and Fish -- the 
predecessor to Texas Parks and Wildlife magazine -- hit 
newsstands. 

09 -- So, can you imagine what it would be like to start a 
magazine at that time? We have a print version of the magazine 
that's been published continuously since then, and that print 
version is not going to go away.

Publisher Randy Brudnicki says the 73 year old 
publication, with black-and-white text and visuals, gave 
way to modern design, writing and brilliant color photos. 
What hasn't changed is its mission to inspire Texans to 
preserve and enjoy the natural wonders of Texas. 

16 -- We cover most of the concepts that support Texas Parks 
and Wildlife Department: hunting, fishing, state parks, and 
other conservation areas. [We have] articles about [the work of] 
game wardens, biologists ... what's happening with endangered 
species. Just a big, wide variety of what happens in the [Texas] 
outdoors. 

Audiences change, and TPW magazine is keeping pace 
beginning with digital issues, which require an internet 
connection to read, to a new app, which doesn't. Art 
Director, Nathan Adams.

16 -- Well, it was very important to me that we didn't just take 
the print version and throw it onto an app. Paper and digital are 
completely different media. And so, when we sat down and said 
we are going to do an app, it was very important to say how do 
people interact with digital media.

Insights on that question tomorrow. Funding provided in 
part by Ram Trucks. Guts. Glory. Ram

For Texas Parks and Wildlife ... I'm Cecilia Nasti

http://www.tpwmagazine.com/archive/2012/dec/ed_1_mag70th/index.phtml 


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