THE EXPERIENCE: TPW Magazine is now more interesting to 
outdoor-loving techies; ahead on Passport to Texas. 

This is Passport to Texas

Texas Parks and Wildlife Magazine has a new app. 

09 -- This is a digital delivery of the magazine; you値l be able to 
download it to a device like an iPad, and then you値l be able to 
carry it with you.

Publisher, Randy Brudnicki says the app provides the core 
content of the print edition. But, Art Director Nathan 
Adams says the experience is entirely new.

21 -- It would be like if you took Beethoven痴 Fifth Symphony 
and handed the sheet music to Yo Yo Ma - a classical cellist - 
you壇 expect a certain performance to come out of that. If you 
handed it over to Elvis Costello and the Roots, you池e going to 
get a completely deferent feel; different sound from that 
experience. Although the core music is the same, the 
experience is very different.

Elements of discoverability in the app will keep outdoor 
loving techies engaged, says Brudnicki.

11 -- So I think people will be able to say: 'Well, what happens if 
I touch here? What happens if I hit this button, or swipe this 
way? What happens? We値l have some instructions, but we値l 
leave some of that discoverability up to the reader.

Free to download from the iTunes store, the app includes 
video, audio, and a variety of free content. Readers may 
purchase the magazine individually or as a subscription -- 
print or digital.

11 -- You値l be able to tie in the digital version with your print 
version if you want, and you can do a combo buy, where you 
can get both the print and the iPad version for just a few dollars 
more.

Find details on the TPW website. 

For Texas Parks and Wildlife ... I知 Cecilia Nasti


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