POKÉMON IN PARKS: A new way to enjoy Texas state 
parks…ahead on Passport to Texas

This is Passport 

When TPW magazine art director, Nathan Adams’, tech-
obsessed sons started to willingly spend time 
outdoors, he grew curious about their uncharacteristic 
behavior.

09—The kids are going outside. They’re going on long walks. And 
I’m like—what are we doing? ‘Oh, we’re catching Pokémon.’ And I 
was thinking the card game. But it’s this new video experience. 

The Pokémon GO APP by Niantic Inc., became an 
overnight sensation upon its release in early July. App 
users search for Pokémon characters in “augmented 
reality”. This gave Adams an idea.

12— Because they [his sons] were doing lots of walks and lots of 
outdoor activities, I thought, ‘Do these exist in parks?’ And lo and 
behold they did! Hence the idea: can we tie our existing magazine 
app and our existing parks content to this new phenomena that’s 
bubbling through the zeitgeist of Pokémon GO?

Under his direction, Adams’ unleased two twenty-
something interns on the project, and they created a 
new digital guide in the magazine’s free mobile app 
that offers tips and tricks for Pokémon hunting 
adventures in Texas State Parks. 

13— And so, if you download the APP, which is free, you’ll find maps 
of over 25 parks—and we’re adding to it regularly—where you can 
find poke stops, poke gyms and Pokémon that have been seen or 
captured in that park.

Download the TPW Magazine Pokémon APP for free 
from the TPW website.

For Texas Parks and Wildlife…I’m Cecilia Nasti. 





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