Passport to Texas

This is Passport to Texas

Before Texas Parks and Wildlife Magazine Art Director, Nathan Adams started work on an app for the publication, he wanted to know:

03— How do people interact with digital media?

Whereas print readers may find a comfy chair to sit and digest content at a leisurely pace, digital readers consume their content on the go.

06— [So] it was very important to me that we didn’t just take the print version and throw it onto an app.

The app addresses expectations of younger readers coming to the magazine.

08— It‘s not just a matter of reading, but there’s interactivity; there’s an expectation that you can touch and that the app will react to swipes and touches and whatnot.

Adams said these new readers expect traditional print content integrated with the agility, innovation, and depth of a digital platform.

32—[As well as] the expectation of always being connected and of always having whatever information you wanted right at your fingertips. So, for example, if you were reading in the magazine about an activity at a state park, there is an expectation digitally that you should be able to push a button and find out how to get to that state park. How far away is it from where I’m at? Is there a map to that state park? What are the hours? All of that information which would be very labor intensive, very space intensive, in a printed publication becomes just a tap away in a digital version.

The user experience; that’s tomorrow.

For Texas Parks and Wildlife…I’m Cecilia Nasti.