Tech: A New User Experience for TPW Magazine

Texas Parks and Wildlife Magazine on an iPad.

Texas Parks and Wildlife Magazine on an iPad.

This is Passport to Texas

Texas Parks and Wildlife Magazine has a new app.

09— This is a digital delivery of the magazine; you’ll be able to download it to a device like an iPad, and then you’ll be able to carry it with you.

Publisher, Randy Brudnicki says the app provides the core content of the print edition. But, Art Director Nathan Adams says the experience is entirely new.

21— It would be like if you took Beethoven’s Fifth Symphony and handed the sheet music to Yo Yo Ma – a classical cellist – you’d expect a certain performance to come out of that. If you handed it over to Elvis Costello and the Roots, you’re going to get a completely deferent feel; different sound from that experience. Although the core music is the same, the experience is very different.

Elements of discoverability in the app will keep outdoor loving techies engaged, says Brudnicki.

11— So I think people will be able to say: ‘Well, what happens if I touch here? What happens if I hit this button, or swipe this way? What happens? We’ll have some instructions, but we’ll
leave some of that discoverability up to the reader.

Free to download from the iTunes store, the app includes video, audio, and a variety of free content. Readers may purchase the magazine individually or as a subscription—print or digital.

11—You’ll be able to tie in the digital version with your print version if you want, and you can do a combo buy, where you can get both the print and the iPad version for just a few dollars more.

Find details on the Texas Parks and Wildlife website.

For Texas Parks and Wildlife…I’m Cecilia Nasti

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